The phrase "to measure up to" means to meet or exceed a certain standard, expectation, or requirement. It can be used in various contexts such as personal performance, achievements, behavior, and characteristics. For example, if someone says that they expect their employees to measure up to the company's standards of professionalism, it means that they require their employees to behave and perform in a way that meets those standards. Similarly, when someone says that a person "measures up" to something or someone else, it implies that they meet or exceed the same level of quality, ability, or success as that thing or person.